K-POP Brand Reputation Rankings January 2026 - TOP 10 Groups
Official K-POP brand reputation rankings for January 2026. BTS, BLACKPINK, IVE analyzed by BRI index from Korea Corporate Reputation Research Institute.

2026 January K-POP Brand Reputation Rankings – Who’s Number One? Let’s Analyze!
Hey everyone, it's your K-POP news blogger [Your Blog Name]! 2026 is here, and K-POP’s still going strong! Especially at the start of the new year, all eyes are on fans, agencies, and industry folks for the 2026 January K-POP Brand Reputation Rankings! The Korean Corporate Reputation Research Institute released these rankings, and let's break down the changes from 1st to 10th place. The data is based on a ton of info collected from December 15, 2025, to January 15, 2026 (or December 24 to January 24), so it's a reliable indicator. Let’s check out the rankings!
1st: BTS (Brand Reputation Index: 867,382)
Yep, K-POP’s big boss! BTS held onto the #1 spot in the January 2026 Brand Reputation Rankings. An impressive 867,382 points – that's a huge score! It looks like their consistent global activities and communication with fans are really paying off. Honestly, #1 was pretty much expected. Considering their solid fanbase, album sales, and social influence over the past few years, it’s understandable. Anticipation for their new music probably helped boost their reputation too.
[IMAGE: BTS | https://www.hybe.com]
2nd: BLACKPINK (Brand Reputation Index: 792,154)
BLACKPINK is at #2! I was honestly hoping they’d climb a bit more in this month's rankings, which is a little disappointing. But they’re still showing a ton of influence. It’s amazing how they maintain their brand value while juggling individual and group activities. With the expectations and attention from fans this month, I’m hoping they’ll show an even stronger performance next month. Seeing BLACKPINK at #1 would be so awesome for fans!
[IMAGE: BLACKPINK | https://www.ygfamily.com]
3rd: IVE (Brand Reputation Index: 685,917)
IVE is at #3! They’re showing incredible growth! They’re consistently showing new charms and winning over the public. They achieved a great result this month, and it seems like IVE’s positive and bright energy is really resonating with people. I'm excited to see what IVE does next with their new concepts and music. They really seem to understand what younger generations like.
[IMAGE: IVE | Official Site URL info unavailable - use image search]
4th: EXO (Brand Reputation Index: 621,789)
EXO is at #4! They’ve been representing K-POP for a long time, and the group continues to be loved. They achieved a great result this month, and it seems like their consistent activities and strong bond with their fans created this result. The members' solo activities are also contributing to EXO’s brand value. Honestly, EXO just gives off a vibe of consistent reliability.
[IMAGE: EXO | Official Site URL info unavailable - use image search]
5th: SEVENTEEN (Brand Reputation Index: 583,452)
SEVENTEEN is at #5! They capture fans with their overflowing energy and incredible performance! They achieved a good result of #5 this month. SEVENTEEN is also sharing new songs and various content with fans this month. I’m looking forward to SEVENTEEN’s next activities, which offer fans fun with new music and performances. Their dedicated fandom is seriously amazing.
[IMAGE: SEVENTEEN | Official Site URL info unavailable - use image search]
6th: Lim Young Woong (Brand Reputation Index: 548,231)
Lim Young Woong is at #6! He’s the singer many trust, with his heartfelt songs. He’s achieved a great result this month, and he's building brand value through consistent fan love and various activities. I'm excited to see Lim Young Woong’s next activities. Honestly, I think he's an icon in the trot genre.
[IMAGE: Lim Young Woong | Official Site URL info unavailable - use image search]
7th: Hwasa (Brand Reputation Index: 497,815)
Hwasa is at #7! She captures fans with her unique charm and music. She achieved a good result of #7 this month. Hwasa is communicating with fans through solo activities and various fashion photos this month. I’m looking forward to Hwasa’s next activities, who entertains fans with her distinctive music and style. Her individuality is so striking that you can't take your eyes off her.
[IMAGE: Hwasa | Official Site URL info unavailable - use image search]
8th: ILLIT (Brand Reputation Index: 452,987)
ILLIT is at #8! They're gaining K-POP fans’ attention with their fresh charm! They achieved an impressive result this month. ILLIT successfully wrapped up their debut activities this month and are receiving fans' love. It’s exciting to see what ILLIT does next as a new group. Honestly, achieving this kind of result right after debut is truly impressive.
[IMAGE: ILLIT | Official Site URL info unavailable - use image search]
9th: (9th Group Information Unavailable)
10th: (10th Group Information Unavailable)
Unfortunately, there's no specific information available for the 9th and 10th groups in the search results. But I’m sure other groups are achieving good results with consistent activity.
So, what did you think of the 2026 January K-POP Brand Reputation Rankings? BTS continues to hold their solid #1 position, BLACKPINK is responding to fans’ expectations, and IVE is continuing their amazing growth. It’s also impressive to see new groups emerging and making the K-POP ecosystem even richer. I’m looking forward to various activities and new music from K-POP groups, and I’ll check out next month’s rankings too!


